DREST is a fashion entertainment platform; a styling experience that fuses daily fashion news and editorial with gamification, to inspire discovery, exploration and creative self-expression. Featuring 260 of the world’s most prestigious luxury brands, DREST celebrates individual style, creative exploration and an inclusive approach to fashion. From global luxury brands to emerging designers and renowned hair and make-up artists, our roster of brand partners invite our community to explore, discover and experiment with real fashion and beauty and share their looks with the DREST community and beyond.

A note from our founder and CEO, Lucy Yeomans;

“As a former magazine Editor-in-Chief, I was one of the privileged few to work with the top luxury brands, models, celebrities and photographers, also attending exclusive parties, fashion shows and trips around the world. When I played a mobile game for the first time, I thought, could this finally be a way to open up this incredible, highly creative world to everyone, everywhere? DREST is the realisation of that initial idea. Now, anyone with a phone can step into this extraordinary world, learning about the hottest fashion and beauty brands, designers and luxury lifestyle experiences, as well as, most importantly, getting the chance to show off one’s own creativity and styling skills using the very latest designer products as they drop. I hope in DREST you can take a moment to have fun, express yourself and inspire others with your style and creative flair.”