From editor-in-chief to styling app founder, Lucy Yeomans has a wealth of experience in the world of luxury fashion, and now she’s pivoted to the metaverse with her latest venture. Here, Lucy hares her insights on running an innovative business at the intersection of luxury fashion and gaming.
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In the press 07/07/2022
In a travel-industry first, DREST partnered with the Oetker Collection, the hospitality group behind Masterpiece Hotels including Hotel du Cap-Eden-Roc, The Lanesborough, Le Bristol Paris and Eden Rock - St Barths, amongst others, to allow players to use iconic hotel locations as backdrops for their avatars.
In the press 29/05/2022
DREST partners with high jewelry brand Messika and topmodel Kate Moss for a unique metaverse experience.
In the press 15/06/2021
DREST Founder Lucy Yeomans speaks to the Australian Financial Review about the inspiration behind DREST and how the game opens up doors to the fashion industry.
In the press 17/02/2021
DREST Founder Lucy Yeomans on how luxury brands interact with consumers, the future of shopping and the differences between developing apps for fashion and gaming.
In the press 12/01/2021
DREST is amongst Vogue Italia's best gaming platforms that provide an almost real life fashion and retail experience.
In the press 01/12/2020
Internationally-acclaimed hair stylist Sam McKnight joins DREST with nine on trend hairstyles created for the game's Supermodels.
In the press 01/12/2020
American Vogue introduces the DREST Supermodels line-up.