The latest iteration of Drest fuses gaming with fashion editorial, and allows players to work with more than 260 brands on styling challenges, red carpet and cultural events.
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In the press 15/11/2024
Fashion styling mobile app Drest announced a major relaunch with a suite of new features that "offer deep storytelling and meaningful ways to enter the world of fashion".
In the press 15/11/2024
After a six-month hiatus, the mobile game launched by Lucy Yeomans mimics the glamorous elements of being a fashion editor, with the ability to buy real-life looks from brands like Jacquemus.
In the press 04/03/2024
Drest will launch a new project in October 2024 that will feature real-time narrative quests, live in-game special events and exclusive branded virtual journeys.
In the press 04/03/2024
Luxury mobile style game Drest is teaming up with the leading fashion event in Scandinavia, enhancing its product with Web3 elements.
In the press 27/06/2023
The UK-based mobile game studio which will bring the world of fashion into the hands of gamers in the metaverse with its new product Drest Game 2.0, prepares for a global rollout.
In the press 27/06/2023
The fashion styling game Drest, which launched before gaming was on most of the industry’s radar, has new funding and plans to expand its features and reach.
In the press 13/12/2022
From editor-in-chief to styling app founder, Lucy Yeomans has a wealth of experience in the world of luxury fashion, and now she’s pivoted to the metaverse with her latest venture. Here, Lucy hares her insights on running an innovative business at the intersection of luxury fashion and gaming.
In the press 07/07/2022
In a travel-industry first, DREST partnered with the Oetker Collection, the hospitality group behind Masterpiece Hotels including Hotel du Cap-Eden-Roc, The Lanesborough, Le Bristol Paris and Eden Rock - St Barths, amongst others, to allow players to use iconic hotel locations as backdrops for their avatars.
In the press 29/05/2022
DREST partners with high jewelry brand Messika and topmodel Kate Moss for a unique metaverse experience.