Le Bristol Paris Screenshot
In the press
Lucy Yeomans Discusses Her Luxury Fashion Styling App, Drest

From editor-in-chief to styling app founder, Lucy Yeomans has a wealth of experience in the world of luxury fashion, and now she’s pivoted to the metaverse with her latest venture. Here, Lucy hares her insights on running an innovative business at the intersection of luxury fashion and gaming.

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Latest news
WDD Article Le Bristol
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In the press 07/07/2022

Luxury Hotel Group Oetker Collection Enters Metaverse With Drest

In a travel-industry first, DREST partnered with the Oetker Collection, the hospitality group behind Masterpiece Hotels including Hotel du Cap-Eden-Roc, The Lanesborough, Le Bristol Paris and Eden Rock - St Barths, amongst others, to allow players to use iconic hotel locations as backdrops for their avatars.

Forbes Article
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In the press 29/05/2022

Kate Moss And Messika Team Up With Drest For A Supermodel Styling Challenge

DREST partners with high jewelry brand Messika and topmodel Kate Moss for a unique metaverse experience.

Financial Review Lucy
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In the press 15/06/2021

Want to be a fashion editor? There’s an app for that

DREST Founder Lucy Yeomans speaks to the Australian Financial Review about the inspiration behind DREST and how the game opens up doors to the fashion industry.

Glossy Article Lucy
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In the press 17/02/2021

Drest founder Lucy Yeomans: ‘There’s been a massive shift in how luxury brands speak to consumers’

DREST Founder Lucy Yeomans on how luxury brands interact with consumers, the future of shopping and the differences between developing apps for fashion and gaming.

Vogue Italia5
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In the press 12/01/2021

Do you miss shopping? These apps offer an experience that is as close to reality as possible

DREST is amongst Vogue Italia's best gaming platforms that provide an almost real life fashion and retail experience.

Glamour Article
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In the press 01/12/2020

Play hair dress up with these pro hacks from Sam McKnight, the mane stylist the supers call on

Internationally-acclaimed hair stylist Sam McKnight joins DREST with nine on trend hairstyles created for the game's Supermodels.

Vogue Article2
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In the press 01/12/2020

How Drest made its virtual game a reality

American Vogue introduces the DREST Supermodels line-up.